Even
casual observers of the capital markets will
have noted that within the past year virtually
any company that touches upon, relates to, or
even hints at the Internet has received a valuation
that is crazy by any rational, historical standard.
I would suggest that this is not a new phenomenon.
We have seen it before, except it has happened
in other industries. In the recent past, it
was biotechnology. We heard about “magic bullets”
and companies with no product revenue receiving
billion-dollar valuations. What has happened
to those companies? Some have gone out of business
and some have been sold. There are also a number
of very sound biotechnology companies still
in operation today. However, both they and their
investors have come to realize that it is just
going to take them much longer to achieve their
objectives than anyone had thought. What captivated
investors about biotechnology was the prospect
of an entirely new industry: a new domain to
be conquered. Biotechnology represented the
future, just as today the Internet represents
the future.
Consider another historical
analogy that may be more directly comparable
to the Internet. A hundred and twenty years
ago, the railroads in this country represented
the future. If you read the financial history
of the time, it is clear that the railroads
created a fundamental shift, a market discontinuity,
in transportation. It was a terrific advance,
not only in transportation, but in the way the
country did business. Wall Street underwriters
and all the financial tycoons of the day were
eager to finance one railroad after another
(initially, of course, with governmental incentives
in the form of land grants), which resulted
in much speculation in railroad securities and
the occasional “panic.” After these financiers
had built the major transcontinental railroads,
they built the local ones. Eventually, the railroads
went practically everywhere. Because railroads
were so clearly superior to the existing alternative
forms of transportation, they were built not
just to serve existing markets; they were built
to create new markets.
A market discontinuity created
by a new technology, such as the railroads in
the last century or the Internet today, is a
permanent, fundamental change in the way people
do business. The backbone of the Internet, however,
is not new. It was built courtesy of the United
States government so that government researchers
in the defense industry could communicate large
amounts of data almost instantaneously. To continue
with the railroad analogy, the Internet was
the equivalent of a “bullet train” between Boston
and Los Angeles, combined with the convenience
of a local train that goes to every single stop,
in every single community in the entire country,
and beyond that, to every country in the entire
world.
Consider the way the Internet
is changing the way people buy software. A start-up
software company can market its products directly
over the Internet. If you would like to purchase
the product, you go to their Web site on the
Internet, ask to try their product and they
will “ship” the product to you over the Internet.
You can then try it out for 20 minutes or so
and, if you like it, you pay for it. If you
do not pay for it, it self-destructs. That is
a fundamental shift in the way people do business.
The effect of the Internet
may in fact be comparable to that of the railroad,
or the telephone, radio, television or personal
computer. It is still too early to say for certain.
The Internet also represents an opportunity
that is going to create innumerable practical
and legal issues, whether you are talking about
business, finance, communications or intellectual
property. Moreover, attempts to address these
issues will take place, by definition, in a
cross-border or borderless society. It is a
society where no one goes out and gathers. You
do not have to go anyplace — you stay where
you are. And you touch everybody, via the Internet.